PHOTOGRAPHY / CREATIVE DIRECTION / VISUAL STORYTELLINGYOUR BRAND SHOULD
FEEL LIKE SOMETHING.
I create editorial photography and visual direction for brands, founders, creators, and talent with a point of view.
Images built to live across campaigns, social, websites, press, launches, and partnerships—without losing the thing that makes people connect with them in the first place.
PEOPLE / PRODUCT / MOVEMENT / CULTURE
I DON'T CREATE FROM A BRAND BRIEF ALONE.
I want to understand the world around the product.
How people actually wear it. Move in it. Use it. Talk about it. Why they choose it. Who identifies with it. And what makes someone want to be part of the culture surrounding it.
That's where the creative direction starts.
Not with a shot list for the sake of filling one—but with an understanding of what the brand means, who we're speaking to, and what the imagery needs to make someone feel.
THE IDEA COMES BEFORE THE IMAGE
Before I pick up the camera, we establish what the work needs to say and where it needs to live.
Depending on the project, that can mean concept development, location, styling, movement, lighting, talent direction, shot planning, social considerations, and the overall visual language of the shoot.
On set, I direct with intention while leaving enough space for something unexpected to happen.
Because the goal isn't to make every image look perfect.
It's to make the entire body of work feel right.
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![Woman practicing yoga in a white outfit, seated in a twisted pose near a wooden staircase, wearing blue ToeSox Pilates grip socks with half toe design.]()
TOESOX
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FIND THE SESSION THAT FITS
Some stories need a simple refresh. Some need more movement, styling, location variety, and creative direction. These lifestyle sessions are created to support the way you move, create, connect, and show up in real life.
BRAND Esse ntials
A clean, polished brand refresh
for headshots, profiles, and professional visibility.
Included:
30 minutes
1 location
1 outfit
Creative direction
Natural posing guidance
Curated proof gallery
High-res final downloads
3 retouched final images
Book Brand Essentials →
THE LUXE EXPERIENCE
A full visual refresh with more time, creative direction, variety, and brand storytelling.
90 minutes
Up to 2 locations
Multiple outfits
Pre-session brand direction
Mood + shot planning
Lifestyle + working shots
Detail images
Curated proof gallery
High-res final downloads
15 retouched final imagesPost-Project Support
Book Brand Luxe →
A focused strategy session for founders, creatives, wellness professionals, service providers, and small businesses who need clearer messaging, stronger visuals, and a more intentional content direction.
We’ll review your current brand presence, clarify what you want to be known for, and identify the next best steps for your website, social media, photography, content, and overall brand story.
Includes:
60–75 minute strategy session
Website + social media review
Brand positioning notes
Visual direction recommendations
Content ideas + next-step priorities
Follow-up recap with actionable recommendations
Best for:
Entrepreneurs, personal brands, consultants, creatives, wellness providers, beauty professionals, real estate professionals, and service-based businesses who need clarity before investing in photography, content, or a website refresh.
A focused strategy session for founders, creatives, wellness professionals, service providers, and small businesses who need clearer messaging, stronger visuals, and a more intentional content direction.
We’ll review your current brand presence, clarify what you want to be known for, and identify the next best steps for your website, social media, photography, content, and overall brand story.
Includes:
60–75 minute strategy session
Website + social media review
Brand positioning notes
Visual direction recommendations
Content ideas + next-step priorities
Follow-up recap with actionable recommendations
Best for:
Entrepreneurs, personal brands, consultants, creatives, wellness providers, beauty professionals, real estate professionals, and service-based businesses who need clarity before investing in photography, content, or a website refresh.
A pre-shoot creative direction package for brands, creators, founders, and businesses who want their next photoshoot, campaign, or content day to feel intentional instead of improvised.
We’ll define the mood, message, location direction, styling notes, shot list, and content purpose before the camera ever comes out — so every image has a reason to exist.
Includes:
Creative direction call
Mood board
Shot list
Location recommendations
Styling + outfit direction
Prop and detail ideas
Content usage plan for website, social, email, and campaign assets
Best for:
Brands planning a photoshoot, product launch, website refresh, social campaign, influencer shoot, content day, or new visual direction.
A strategic review of your website, social media, visuals, messaging, and inquiry flow designed to identify what feels unclear, outdated, disconnected, or underperforming.
This audit is for businesses that already have a brand presence but know something is not fully translating online. I’ll review how your brand shows up across your website and social platforms, then provide clear recommendations to improve trust, clarity, visual consistency, and conversion.
Includes:
Website review
Instagram / social media review
Visual consistency review
Messaging + positioning recommendations
SEO and content visibility notes
Booking or inquiry flow review
Priority action list
Best for:
Business owners, entrepreneurs, consultants, wellness professionals, creatives, and service providers who want an expert eye on what to refine before investing in new photography, content, or a website update.
A strategic review of your website, social media, visuals, messaging, and inquiry flow designed to identify what feels unclear, outdated, disconnected, or underperforming.
This audit is for businesses that already have a brand presence but know something is not fully translating online. I’ll review how your brand shows up across your website and social platforms, then provide clear recommendations to improve trust, clarity, visual consistency, and conversion.
Includes:
Website review
Instagram / social media review
Visual consistency review
Messaging + positioning recommendations
SEO and content visibility notes
Booking or inquiry flow review
Priority action list
Best for:
Business owners, entrepreneurs, consultants, wellness professionals, creatives, and service providers who want an expert eye on what to refine before investing in new photography, content, or a website update.
“The consultation before the shoot helped me feel confident and clear about the look I wanted. The photos were professional, polished, and perfectly matched my brand.”
-SMG